Raised in and around salons and barbershops from the time he was born, Demo has spent his life dedicated to grooming services and products for men and women. Studying with industry giants such as Mahogany, Vidal Sassoon, and Tony & Guy for several years in the 90s, Demo used his experience to grow a small family salon he joined (mid-90s), to a large operation of over 45 employees and $4-million of annual revenue (by 2015).